News fews 20165/10/2023 ![]() ![]() News has become a more important part of the Facebook mix over the last year. Which, if any, of the following have you used in the last week as a source of news?īut this is not just about access to news via social media, our data suggest that an increasing proportion are coming to depend on it for direct consumption. Social media as a source of news (Selected Countries) Q3. In the United States, to take one example, the percentage of people saying they use social media as a source of news has risen to 46% of our sample – almost doubling since 2013. ![]() In most countries we see a consistent pattern with television news and online news the most frequently accessed, while readership of printed newspapers has declined significantly.īut the biggest change in digital media has been the growth of news accessed via social media sites like Facebook, Twitter, Instagram, and Snapchat. We now have five years of data looking at the sources people use for news. Main usage online remains with brands that have a strong news heritage and have been able to build up a reputation over time. But these new brands and platforms are mostly used as secondary sources and for softer news subjects. Media companies that have nailed their colours to a distributed future like BuzzFeed are gaining ground in terms of reach.Having said that, we find that young people are more comfortable with algorithms than with editors. We find strong concerns that personalised news and more algorithmic selection of news will mean missing out on important information or challenging viewpoints.Almost everywhere, editors and journalists are trusted less than news organisations. Trust in news is highest in Finland (65%) and lowest in Greece (20%).When pressed, the main reasons people give for not using more video are that they find reading news quicker and more convenient (41%) and the annoyance of pre-roll advertisements (35%) Three-quarters of respondents (78%) say they still mostly rely on text. Although publishers and technology platforms are pushing online news video hard for commercial reasons, we find evidence that most consumers are still resistant.Only around 8% of smartphone users currently use an ad-blocker but around a third of respondents say they plan to install one on their mobile in the next year.The vast majority of those who have ever downloaded a blocker are using them regularly, suggesting that once downloaded people rarely go back. Business problems for many publishers have worsened with the rise of ad-blocking, which is running at between 10% (Japan) and 38% (Poland) but much higher amongst under-35s and people who use news the most.Most consumers are still reluctant to pay for general news online, particularly in the highly competitive English-speaking world (9% average), but in some smaller countries, protected by language, people are twice as likely to pay.In terms of devices, smartphone usage for news is sharply up, reaching half of our global sample (53%), while computer use is falling and tablet growth is flattening out. Television news still remains most important for older groups but overall usage has continued to decline, particularly for ‘appointment to view’ bulletins and amongst younger groups.In countries like Japan and South Korea, where aggregated and distributed news is already more widespread, the brand only gets noticed around a quarter of the time when accessed through news portals. The growth of news accessed and increasingly consumed via social networks, portals and mobile apps means that the originating news brand gets clearly noticed less than half the time in the UK, and Canada.More than a quarter of 18–24s say social media (28%) are their main source of news – more than television (24%) for the first time. Social media are significantly more important for women (who are also less likely to go directly to a news website or app) and for the young.Most important network for finding, reading/watching, and sharing news. Around one in ten (12%) say it is their main source. Across our entire sample, half (51%) say they use social media as a source of news each week.Almost everywhere we see the further adoption of online platforms and devices for news – largely as a supplement to broadcast but often at the expense of print. These three trends in combination are putting further severe pressure on the business models of both traditional publishers and new digital-born players – as well as changing the way in which news is packaged and distributed.Īcross our 26 countries, we see a common picture of job losses, cost-cutting, and missed targets as falling print revenues combine with the brutal economics of digital in a perfect storm. This year we have evidence of the growth of distributed (offsite) news consumption, a sharpening move to mobile and we can reveal the full extent of ad-blocking worldwide.
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